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TMI Publications
 
 
  PUTTING PEOPLE FIRST
Customer Friendly Language 


 

$30.00
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Giving good service is easy. All the service provider has to do is: 
Smile 
Have eye contact with the customer 
Use the customer's name 
Listen attentively to what the customer says 
Mirror the body language of the customer 
Look professional. 

So, if good service is so easy to deliver, why is it frequently so difficult for customers to obtain? It certainly isn't because organizations don't spent money teaching their staff how to do things for customers. It probably has more to do with attitude than anything else. 

TMI believes that the basis of good service is that service providers feel confident about themselves and at ease in a variety of situationsincluding service situations. Putting People First is primarily a book about people, their work, their private lives, and about the all the people in their lives, including their customers. It is also a process that helps people to improve their feelings about themselves as providers of services to others. 

Putting People First (PPF) is based on the world-famous program by the same name, first developed for Scandinavian Airlines in the early 1980s. At the time, PPF was the largest effort the world had ever seen to motivate and train an entire service organization. In 1985, SAS was named "Airline of the Year" by Air Transport World. This was followed by the award for "Best Passenger Service" in 1986. The results achieved by SAS generated enormous interest in the PPF program and the philosophy behind it. TMI worked with British Airways' 36,500 employees with the same concepts, and in 1987, BA was named "Airline of the Year." Since then, hundreds of thousands of people from private and public sectors all over the world have adopted the PPF philosophy. 

Putting People First is filled with many of the same exercises used with SAS and BA to help you think about what you want in life and then to achieve your goals in both your work and private life. If you are satisfied with your life, you are more likely to be in a "service mood," and therefore do the "simple things" that constitute good service. Putting People First will teach you a customer-friendly language that helps retain the loyalty of customers by letting them understand that you and your company put people first. 

This full-sized, 163-page book can be used by individuals who are interested in improving their own lives and thereby becoming outstanding service providers. It can also be used by teams or entire organizations as the workbook to accompany a service program. 

TMI, USA also offers the Putting People First program with highly skilled and experienced program leaders who work their magic with small and large audiences. 

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