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Feature Article:
Maintaining Superior Service
  A Complaint Is a Gift

Complaints within Complaint Call Centers

A British newspaper, the Independent, recently ran a story about the abuse that call center employees take—and not just from upset customers. Many call center employees, hired as young as 17, work under conditions that reporter Hester Lacey called, "Sweatshop Slaves of the Virtual Age."

Information for this article was taken from a special line set up to take complaints from call center employees. Here are some of the working conditions they reported:

• Long shifts, as much as 12 hours per day.
• Bad and inexperienced managers.
• Being forced to work while sick.
• Having to put up their hands to request permission to go to the restroom.
• A three second break between calls.
• Unable to take more than three days of vacation in a row.
• Enduring a big flashing siren when too many calls were waiting.
• Bullying and controlling managers.
• Not getting paid on time.
• Impossible sales targets. 

The UK has dominated call centers in Europe for the last ten years. Hester Lacey reports that that situation is rapidly changing. Growth is not happening in the call center industry in the UK, while it is booming in France and Germany. Undoubtedly the English language advantage that the UK market has is being lost.

Obviously, while not every call center in the UK operates under those conditions, it seems reasonable to ask how people working under the described conditions can be motivated to help customers who call these lines. The biggest problem seems to be in the small call centers that are able to begin operation with a minimum of cash. And, these are the ones that seem to be failing in high numbers. Undoubtedly, these are also the ones who are failing to create a work environment where staff look forward to talking with customers. Unfortunately, a few call centers operated poorly can taint the impression of all other call centers.
 

Janelle Barlow, Coauthor
A Complaint Is a Gift
Emotional Value
 
 
 

Previous "Complaint Is A Gift Corner" pages: 
 

  #1 Overselling Service
  #2 Not Listening to Complaints
  #3 Plastic Chicken
  #4 Complaints You Can Do Nothing About
  #5 A+ Complaint Handling
  #6 Beware! Others are Watching You
  #7 At Least Keep Talking!
  #8 Let Customers Know You'll Tell Someone
  #9 If You're Going to Apologize, Then Mean It
  #10 Keep Front-life Staff Well Informed
  #11 Don't Set Goals to Reduce Complaints
  #12 Products Used During Special Events
  #13 Best Practices of Complaint-friendly Organizations
  #14 Complaints About Mother Nature!
  #15 Socially Offensive Situations
  #16 A Complaint Is a Gift in Action
  #17 Information Systems  Users' Complaints, I
  #18 Information Systems  Users' Complaints, II
  #19 Creating an Internal Service Culture
  #20 When Your Customers are Industrial Buyers
  #21 Customers Who are Poor Complainers
  #22 Complaints That are Difficult to Talk About
  #23 Do You Mistreat Your Customers?
  #24 Fairness: Treatment of Staff
  #25 Expectations and Complaints
  #26 Successful Toll-free Experiences
  #27 Small Companies and Service
  #28 A Banking Customer Strikes Back
  #29 Complaints in the Hospitality Business
  #30 Customers Be More Cynical
  #31 Above All, Communicate When Things Go Wrong!
_#32 Eliminating Blame
_#33 Friendliness Keeps Them Coming Back!
_#34 Seeking Out Complaints
_#35 If They Complain, Why Not Sue Them!
_#36 "Sorry for Any Inconvenience Caused"
_#37 Don't Back Away When Someone Complains To You
_#38 The Right Person
_#39 Complaining is Becoming Popular in Japan
_#40 Complaining Over the Holidays
_#41 Can Tracking Your Complaints Help Reduce Them?
_#42 Are the British Getting Better at Complaining?
_#43 The Danger of Being a Monopoloy
We invite you to submit your "best" examples by fax or e-mail. We won't print any company names with the "poor" examples, because we believe that every organization fails from time to time. We will give credit to companies delighting their customers. In the case of the "poor" examples, we'll comment on how we think this situation could have been handled better. If you want us to list your name, please tell us that is what you want to do.

A Complaint Is a Gift, The Training Program 

A Complaint Is a Gift, The Book

Note: We have been getting e-mail from our readers asking us to list the names of the companies who get complaints. Our policy is to never list names. The reason for this is because every company fails from time to time, and we wouldn't want to tar some company's name just because of one bad example. Furthermore, we are dependant upon the writer's side of the story. We don't know for sure what happened, and in the name of fairness, we will not post names. Furthermore, the purpose of this corner is not to pass complaints along to corporations. This Complaint Is a Gift corner is designed to look at examples of good and bad complaint handling so we can learn from these experiences. Please, if you have a direct complaint you want a company to learn about, contact them directly. In many cases, we have never heard of the company in question and have no idea how to reach them. Janelle Barlow

   


 

 
 

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