Swallow Information Systems product Charter 2000 seems to have a positive impact on complaints by putting them under the spotlight.

Four years ago, Mitsubishi Motors' adopted Swallow's complaint management software. The software records all communication from customers that come in the form of telephone calls, letters, faxes, or entered manually by a Misubishi staff member. 

Once stored, the software provides a variety ways of analyzing the data. 

Misubishi feeds back all the customer feedback to the dealers. As a result of this information, a series of customer-led service initiatives have been implemented. Mitubishi reports there are 60% fewer complaints than when they started the process 4 years ago.

Of course, we don't know exactly what this means. Undoubtedly it does suggest that the complaints customers feel strongly enough about to write or call Misubishi have been adequately fixed so customers no longer feel compelled to contact the company. That's good news.

Rarely does it benefit a company to keep bad news from itself. It's very difficult to fix problems when they haven't been identified. In the automotive industry, in particular, with its elaborate system of dealers and distributors, it is very easy for genuine customer dissatisfaction to remain hidden.
 

Janelle Barlow, Coauthor
A Complaint Is a Gift
Emotional Value
 
 
 

Previous "Complaint Is A Gift Corner" pages: 
 

#1	Overselling Service
#2	Not Listening to Complaints
#3	Plastic Chicken
#4	Complaints You Can Do Nothing About
#5	A+ Complaint Handling
#6	Beware! Others are Watching You
#7	At Least Keep Talking!
#8	Let Customers Know You'll Tell Someone
#9	If You're Going to Apologize, Then Mean It
#10	Keep Front-life Staff Well Informed
#11	Don't Set Goals to Reduce Complaints
#12	Products Used During Special Events
#13	Best Practices of Complaint-friendly Organizations
#14	Complaints About Mother Nature!
#15	Socially Offensive Situations
#16	A Complaint Is a Gift in Action
#17	Information Systems  Users' Complaints, I
#18	Information Systems  Users' Complaints, II
#19	Creating an Internal Service Culture
#20	When Your Customers are Industrial Buyers
#21	Customers Who are Poor Complainers
#22	Complaints That are Difficult to Talk About
#23	Do You Mistreat Your Customers?
#24	Fairness: Treatment of Staff
#25	Expectations and Complaints
#26	Successful Toll-free Experiences
#27	Small Companies and Service
#28	A Banking Customer Strikes Back
#29	Complaints in the Hospitality Business
#30	Customers Be More Cynical
#31	Above All, Communicate When Things Go Wrong!
_#32	Eliminating Blame
_#33	Friendliness Keeps Them Coming Back!
_#34	Seeking Out Complaints
_#35	If They Complain, Why Not Sue Them!
_#36	"Sorry for Any Inconvenience Caused"
_#37	Don't Back Away When Someone Complains To You
_#38	The Right Person
_#39	Complaining is Becoming Popular in Japan
_#40	Complaining Over the Holidays

We invite you to submit your "best" examples by fax or e-mail. We won't print any company names with the "poor" examples, because we believe that every organization fails from time to time. We will give credit to companies delighting their customers. In the case of the "poor" examples, we'll comment on how we think this situation could have been handled better. If you want us to list your name, please tell us that is what you want to do.

A Complaint Is a Gift, The Training Program 

A Complaint Is a Gift, The Book

Note: We have been getting e-mail from our readers asking us to list the names of the companies who get complaints. Our policy is to never list names. The reason for this is because every company fails from time to time, and we wouldn't want to tar some company's name just because of one bad example. Furthermore, we are dependant upon the writer's side of the story. We don't know for sure what happened, and in the name of fairness, we will not post names. Furthermore, the purpose of this corner is not to pass complaints along to corporations. This Complaint Is a Gift corner is designed to look at examples of good and bad complaint handling so we can learn from these experiences. Please, if you have a direct complaint you want a company to learn about, contact them directly. In many cases, we have never heard of the company in question and have no idea how to reach them. Janelle Barlow

tel: 702 939-1800

fax: 702 939-1804

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