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A Complaint Is a Gift
The Right Person
Let your customers know they are speaking
to the right person. If your customers regularly ask to speak to your manager
or supervisor, take a careful look at your initial reaction to your customers.
If in those opening moments of customer service you are sending signals
that say, "Talk to my boss," perhaps you can with a few changes keep your
customers talking with you.
Here are some simple dos and don'ts
to keep your customers with you.
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Do be friendly and alert. Most
people would rather run the risk of talking with your boss if they think
they might be more pleasant.
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Don't play the role of the guard
defending Fort Knox's gold. Remember, Fort Knox wish to hold
on to its gold, but customer service is something you want to give away.
Let your customers know that you are there to help them, not to prevent
them from accomplishing their business. You not be able to help them,
but you still want to demonstrate your desire to assist.
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Tell your customers you'll do whatever
is possible to help them. They will know from this type of statement
that you are the best person for them to be talking with, and they'll be
less likely to escalate. When you say those words, state them directly
and with some power behind them
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Don't multitask while taking with
a customer. They might as well be talking with someone else if you
are too engaged with other activities, and they'll very likely ask to speak
with your boss.
There are literally hundreds of
techniques to keep customers talking with you. See how many you can discover
yourself. Every time a customer asks to speak with your supervisor, analyze
the situation to see what you did to contribute to this escalation. You
can learn a lot from your own experience!
Janelle Barlow, Coauthor
A Complaint Is a Gift
Emotional Value
Previous "Complaint Is A Gift Corner" pages:
| We invite you to submit your "best"
examples by fax or e-mail. We won't
print any company names with the "poor" examples, because we believe that
every organization fails from time to time. We will give credit to companies
delighting their customers. In the case of the "poor" examples, we'll comment
on how we think this situation could have been handled better. If you want
us to list your name, please tell us that is what you want to do. |
A Complaint Is a Gift, The Training Program
A
Complaint Is a Gift, The Book
Note: We have been getting e-mail from our readers
asking us to list the names of the companies who get complaints. Our policy
is to never list names. The reason for this is because every company fails
from time to time, and we wouldn't want to tar some company's name just
because of one bad example. Furthermore, we are dependant upon the writer's
side of the story. We don't know for sure what happened, and in the name
of fairness, we will not post names. Furthermore, the purpose of this corner
is not to pass complaints along to corporations. This Complaint Is a Gift
corner is designed to look at examples of good and bad complaint handling
so we can learn from these experiences. Please, if you have a direct complaint
you want a company to learn about, contact them directly. In many cases,
we have never heard of the company in question and have no idea how to
reach them. Janelle Barlow |