Branded Customer Service

Emotions and Your Brand: The Hidden Tool to Build World Class Sales and Service

Brands are about emotions. Both marketing and service personnel seem to grasp this, yet the two departments may  not always talk with each other. Janelle will explore how building a brand community in your organization is one of  the best ways to link sales and service — and reinforce your organization’s brand. She also explores what it means to  sell and serve to value vs. selling and serving to features.

Every modern business organization faces two continuous challenges: How to build its own brand and differentiate itself from competitors, and how to ensure that every employee both creates and represents that brand in every service interaction. In short, branding needs to reside “everywhere” in your  organization. It especially needs to be reflected in the service your staff delivers. When aligned, your brand and your customer service will build memorable customer experiences.

Janelle has worked with hundreds of corporations around the world, many in the top 100, helping them with brand issues. She brings a wealth of examples in her speaking and knows how to get your branding and customer service linked!

While Janelle will absolutely customize her remarks so they fit your current branding position, topics Janelle addresses can include:

  • Your products are branded, why not your service?
  • Brands live in the minds and experiences of your customers
  • Branded service is a platform for increased sales
  • How to define, measure, communicate, manage, and engage your brand
  • Service representatives frequently don’t have a clue about your brand
  • Deciding which emotions your brand represents
  • A step-by-step approach on how to implement consistent branded service

Branded customer service discus

Brands are about emotions. Both marketing and service

personnel seem to grasp this, yet the two departments may not

always talk with each other. Janelle will explore how building

a brand community in your organization is one of the best ways to link sales and service — and reinforce your organization’s brand. She also explores what it means to sell and serve to value vs. selling and serving to features.