Branded Organizational Culture —
Shape your organizational culture and instill new alignment and vitality around the powerful concept of values and the brand.
Your brand is your identity – as perceived by the world outside, as well as inside your organization.
When well-defined and implemented with integrity, it is a powerful statement about who you are, what you do, and what you stand for. It sits at the very core of your organizational culture and serves as a guiding light for your customers and your employees.
We can help you successfully link the dynamics of your organizational culture with the psychology of brand – integrating two powerful concepts in unique and profound ways. In essence, itʼs is all about bringing your brand to life – starting from the inside out.
Use the power of branding inside your organization to shape your organizational culture, and strengthen the right habits and behaviors.
Close the gap between aspirations and reality.
Engage and align your people to the strategic positioning of your business, so they will practice ʻon-brandʼ behaviors in their dealings with your customers, as well as each other.
We can focus on:
- Your mission, vision and values, bringing them to life through the lens of your brand – HR Branding
- Your recruitment and selection practices – Recruit On-brand
- Your internal communications – Communicate On-brand, and Your performance management practices – Manage On-brand.Consistently deliver on-brand experiences that match your brand promise for staff and customers alike. TMI has helped build branded cultures around the world including the following clients:
ARAMARK, British Airways, Marks & Spencer, HSBC, Diesel, Isle of Capri
Casinos, Kaiser Permanente, Kraft, Sharp, Toyota, Butterfield Bank