Leading global car manufacturer, Europe – Building on an already famous brand

Our client is one of the largest car manufacturers in the world. Their sales distribution in Europe was historically the responsibility of local independent distributors and affiliates. In a major initiative to grow market share, a number of significant strategic decisions were taken. The challenge was how to implement the new strategy in a structure that, for years, had been independent, autonomous and self governing. Ultimately we had to implement a massive transformation process within an organization where the lead organization only had influence, but not control.

What was delivered:

TMI was invited to be involved in a series of projects in Europe, Japan and the USA. These projects:

  • Provided transformation teams with insight, independent advice and support for their alignment projects
  • Conducted global brand strategy work-sessions for key personnel
  • Designed and developed a communication identity and framework that assisted in the common positioning of the organizationʼs brand and product range
  • Developed and delivered, in partnership with country managers and the transformation team, a set of communication initiatives to create awareness, inspire, and educate the workforce on the strategy for the next 3-5 years
  • Created numerous briefing tools and face-to-face communications mechanisms to help engage people in new ways of thinking and behaving

What has been achieved:

  • Our client increased their sales growth and broke through a key sales target within 12 months of the project being implemented – something that had never been achieved before
  • They achieved their primary target of unit sales per year – two years ahead of schedule
  • They became the number one passenger car manufacturer in Europe for the next five years
  • They have continued to move from strength to strength. They are now the number one passenger car company in the USA, overtaking Ford and General Motors as number one car company in the world