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Performance: You Get
What The debate over what is the best way to improve performance has been raging for a long time, and undoubtedly will continue far into the future. Fred Luthans, Professor of Management at the University of Nebraska and Alexander D. Stajikovic, Assistant Professor of Management at the University of California, Irvine, offer a new perspective on this essential question. They indicate that rewards and reinforcement behaviors are not necessarily the same. They define rewards as something "that is perceived as valuable by the reward giver." Reinforcers, according to their definition, increase the strength and frequency of the desired behavior. They conclude, "Thus, not every reward is a reinforcer, but every reinforcer is a reward." The key is to find out what you are reinforcing, and thereby rewarding, and thereby likely getting. Instead of adding more rewards, these management experts seem to suggest it might be a better idea to find out what is being reinforced, rather than just adding more rewards. For example, if an organization has customer service problems, it is reinforcing in a particular way that results in those customer service problems. If it has quality problems, it is reinforcing poor quality. Attempting to fix a reinforcement problem with more rewards is probably not going to fix too much. Rewards are from the perspective of the reward giver. Reinforcers, by definition, are from the perspective of the person who is performing. What about financial rewards? Luthans and Stajikovic conclude that "feedback and social reinforcers have as strong an impact on performance as pay." This conclusion is not a surprise. It's been said many times over in management literature. Performance for pay is very much in the realm
of a "reward" for performance. That's quite different than day-to-day
reinforcers that could have a cumulative long-term impact on
performance. Janelle Barlow,
President Please submit your questions to Time Manager Questions and
Answers. If you have questions, undoubtedly someone else has the same question.
By asking a question, you'll help a fellow Time Manager user become more
effective.
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